Dr. Frank Luntz <br/><br/>
Words That work  It's Not what You Say, Its What People Hear 

 - New York, Boston  Hachette Books  2007, 2015 
<br/><br/><label>ISBN: </label>978-1-4013-0929-9 
<br/><br/><label>Dewey Class. No.: </label>416.2LUNW