TY  - GEN
AU  - Dr. Frank Luntz
TI  - Words That work: It's Not what You Say, Its What People Hear
SN  - 978-1-4013-0929-9
U1  - 416.2LUNW 
PY  - 2007///, 2015
CY  - New York, Boston
PB  - Hachette Books
ER  -